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	<title>Think Social &#187; Health</title>
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	<link>http://think-social.org</link>
	<description>Advancing the public interest through social media</description>
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		<title>A few thoughts on health and the internet, part two</title>
		<link>http://think-social.org/a-few-thoughts-on-health-and-the-internet-part-two.htm</link>
		<comments>http://think-social.org/a-few-thoughts-on-health-and-the-internet-part-two.htm#comments</comments>
		<pubDate>Wed, 24 Mar 2010 19:22:04 +0000</pubDate>
		<dc:creator>Kim Chou</dc:creator>
				<category><![CDATA[Health]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[Micah Sifry]]></category>
		<category><![CDATA[techPresident]]></category>
		<category><![CDATA[transparency]]></category>

		<guid isPermaLink="false">http://think-social.org/?p=1318</guid>
		<description><![CDATA[In related health-and-the-internet news, check out Micah Sifry&#8217;s &#8220;PdF Question&#8221; about how the internet factored into recent health reform discussion. Over at techPresident earlier this week, [...]]]></description>
			<content:encoded><![CDATA[<p>In related health-and-the-internet news, check out Micah Sifry&#8217;s &#8220;PdF Question&#8221; about how the internet factored into recent health reform discussion.</p>
<p>Over at <a href="http://techpresident.com/blog-entry/pdf-question-how-did-internet-affect-health-care-battle-2009-10">techPresident</a> earlier this week, Sifry wrote about the impact of public engagement in the (online) conversation about health reform leading up to the <a href="http://www.nytimes.com/2010/03/24/health/policy/24health.html?scp=2&amp;sq=health%20care&amp;st=cse">approval of the landmark bill</a> to overhaul the U.S. health system. As part of the Obama administration&#8217;s push for greater transparency, Congress has <a href="http://techpresident.com/blog-entry/pdf-question-how-did-internet-affect-health-care-battle-2009-10">started posting major bills online</a> 72 hours before the final vote. And public debate over health care reform is more out in the open than ever with blogs on both the left and right sides stating their arguments.</p>
<p>&#8220;Did all this increased transparency and participation make the bill more or less popular with the public? Did it make legislators more or less likely to vote for it? Those are the hard questions to answer,&#8221; Sifry says.</p>
<p>The role of the internet and social media in health care developments is something we&#8217;re quite interested in, and I&#8217;m interested in what Think Social readers think. How do you think conversation on online platforms or communities will affect the process of actually implementing this health system makeover? Comment below or tweet to let us know &#8212; or better yet, <a href="http://think-social.org/do-you-think-social.htm">write for us</a>.</p>
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		<title>&#8220;Practice safe social networking!&#8221;: Sex, health care and social media</title>
		<link>http://think-social.org/practice-safe-social-networking-sex-health-care-and-social-media.htm</link>
		<comments>http://think-social.org/practice-safe-social-networking-sex-health-care-and-social-media.htm#comments</comments>
		<pubDate>Wed, 24 Mar 2010 18:37:15 +0000</pubDate>
		<dc:creator>Kim Chou</dc:creator>
				<category><![CDATA[Health]]></category>
		<category><![CDATA[bizarre news stories]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://think-social.org/?p=1308</guid>
		<description><![CDATA[How doctors, organizations and patients are using social media and mobile technology to open up conversation and health and disease. ]]></description>
			<content:encoded><![CDATA[<p>Possibly one of the more amusing (as well as &#8220;old news&#8221;) social networking trend stories I&#8217;ve seen in a while: According to some health experts in Britain, <a href="http://mashable.com/2010/03/24/facebook-syphilis/">syphilis is on the rise</a> due to young people using Facebook to meet up for &#8220;casual sex.&#8221;</p>
<p>The communities in Sunderland, Durham and Teesside have seen an uptick in cases of the sexually transmitted disease, especially in women, says the UK&#8217;s <a href="http://www.telegraph.co.uk/technology/facebook/7508945/Facebook-linked-to-rise-in-syphilis.html">Telegraph</a>.</p>
<p>According to Peter Kelly, a health official in Teesside:</p>
<p><em>He said: “Syphilis is a devastating disease. Anyone who has unprotected sex with casual partners is at high risk.</em></p>
<p><em>&#8220;There has been a fourfold increase in the number of syphilis cases detected with more young women being affected.</em></p>
<p><em>&#8220;I don&#8217;t get the names of people affected, just figures, and I saw that several of the people had met sexual partners through these sites.</em></p>
<p><em>&#8220;Social networking sites are making it easier for people to meet up for casual sex.&#8221;</em></p>
<p><em><span style="font-style: normal;">If this doesn&#8217;t sound like a not-quite-right game of connect the dots (veering into the domain of Facebook trend stories), I don&#8217;t know what does. Panic about people&#8217;s sexual activities and proclivities and how they are serviced by social networking and mobile technologies is nothing new. A few months ago, David Brooks <a href="http://www.nytimes.com/2009/11/03/opinion/03brooks.html?_r=1&amp;hp">opined in the New  York Times</a> on how cell phones have changed the way dating works in America, for the worst; his column was inspired by a <a href="http://nymag.com/daily/intel/2009/11/david_brooks_new_yorks_sex_dia.html">New York magazine</a> analysis of its popular &#8220;<a href="http://nymag.com/tags/sex%20diaries">sex diary</a>&#8221; series, in which anonymous New Yorkers write about their daily goings-on, in bed and elsewhere, often coordinated by social networking sites, texts and emails.  About this generation&#8217;s sexting degenerates, Brooks wrote,  &#8221;It illustrates an interesting roadblock in the country’s social evolution.&#8221;</span></em></p>
<p>But a more constructive dialogue is how doctors, organizations and patients are using social media and mobile technology to open up conversation about health and disease, including sexual health matters. Take a look at some promising examples after the jump</p>
<p><span id="more-1308"></span></p>
<p><a href="http://www.hellohealth.com">Hello Health</a>, started by Jay Parkinson in 2007, combines housecalls, web video calls, instant messaging and email communication between doctors and patients. Originally launched in Brooklyn, the Hello Health network has expanded in the last year to include doctors in Tennessee, California and Connecticut.</p>
<p>Members pay an hourly rate for IM, video and housecalls directly through the Hello Health web site, a special interface created by Parkinson and engineers at Myca Health Inc.; some doctors also have monthly &#8220;membership&#8221; fees. Your insurance will cover services like x-rays if it allows you to see out-of-network doctors &#8212; which is the tricky part.</p>
<p>But what has magazines and health journals lauding the Hello Health concept, and calling Parkinson &#8220;Dr. IM,&#8221; is the connectedness of it all. Imagine seeing your doctor in your own living room (either in the flesh, or over web cam), then checking in as you go through treatment. Imagine emailing, instead of calling and being put on hold. Imagine following your neighborhood health clinic on Twitter.</p>
<p>. . . . .</p>
<p>As a social networking platform, <a href="http://www.patientslikeme.com">PatientsLikeMe </a>is an online community where members can share their stories about living with diseases like ALS (Lou Gehrig’s disease), Parkinson’s and HIV/AIDs with other patients and doctors; find information on treatment, with treatment reports and evaluations; search through symptoms; and read up on research being done on diseases affecting them. PatientsLikeMe is made possible by members who volunteer their personal health histories, as well as anonymous data made available for research.</p>
<p>Members create a health profile of their medical history that helps them track their illness over time. The site keeps a tally of the 45,000-and-growing patient community, breaking down the population in terms of age distribution, gender, symptoms and other categories so that visitors to the site can really find other patients like them.</p>
<p>Besides serving as a digital gathering place for patients, the platform also shares the anonymous data to academic institutions and health care providers who are doing research on those diseases.</p>
<p>(See our full profile on PatientsLikeMe, for the 2009 Think Social Awards, <a href="http://think-social.org/thinksocial-awards-patientslikeme-%E2%80%9Cpatients-helping-patients%E2%80%9D.htm">here</a>.)</p>
<p><em><span style="font-style: normal;">. . . . .</span></em></p>
<p>Or consider the <a href="http://www.poptech.org">PopTech network</a>&#8216;s Project Masiluleke, a system of spreading information on testing and treatment of HIV/AIDs and tuberculosis in South Africa via mobile phones. Since it launched a little over a year ago, the program has <a href="http://www.blog.newsweek.com/blogs/ov/archive/2008/11/10/r-u-positive.aspx">attracted international press</a> from Newsweek to El Pais to the Guardian, and praised for its <a href="http://www.fastcompany.com/blog/linda-tischler/design-times/poptech-cellphones-used-fight-aids-south-africa">utilization of technology</a> for the cause.  Previously at Think Social, we talked about SMS as a basis for mass communication of key information in the developing world in our Social Media Blueprints <a href="http://think-social.org/trends-that-are-shaping-social-media-in-the-public-interest-leapfrogging-and-the-digital-divide-2-0.htm">trend report</a>.</p>
<p>. . . . .</p>
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		<title>Social Media Blueprints:  Steal these Ideas!</title>
		<link>http://think-social.org/social-media-blueprints-steal-these-ideas.htm</link>
		<comments>http://think-social.org/social-media-blueprints-steal-these-ideas.htm#comments</comments>
		<pubDate>Mon, 14 Dec 2009 17:25:29 +0000</pubDate>
		<dc:creator>Jamie</dc:creator>
				<category><![CDATA[Case studies]]></category>
		<category><![CDATA[awards]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Environment]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[report]]></category>

		<guid isPermaLink="false">http://think-social.org/?p=1079</guid>
		<description><![CDATA[With a wink and a nod to yippie culture jammer Abbie Hoffman who famously wrote Steal this Book in 1970 which went on to become [...]]]></description>
			<content:encoded><![CDATA[<p>With a wink and a nod to yippie culture jammer <a href="http://en.wikipedia.org/wiki/Youth_International_Party" target="_blank">Abbie Hoffman who famously wrote Steal this Book in 1970</a> which went on to become one of the most widely banned and widely read books of its timeÂ Â we at ThinkSocial want you to <strong>Steal these Ideas</strong>.</p>
<p>Luckily for causes ranging from education to health to the environmentÂ Â many of you already are stealing ideas, language, applications and emerging best practices in social media for the public interest with impressive early results.</p>
<p>In the <a href="http://think-social.org/awards/blueprints" target="_self">ThinkSocial Blueprint</a> we just released with your help we have taken a first step at identifying the mostpromising developments in social media and are sharing the emerging lexicon and frameworks that can help all of us scale what is working well.Â In the coming days we will be breaking the report down and sharing specific concepts individually.Â This should help them be more digestible, allow us to update each concept with new developments, and stimulate more conversation and feedback.</p>
<p>Here is a list of all the ten concepts we will be featuring in the coming weeks:</p>
<ul>
<li>Active Witnesses/ Active Witnessing</li>
<li>Social Loops/ Social Looping</li>
<li>Social Production/ Mass Collaboration</li>
<li>Social Alignment/ Social Aligning</li>
<li>Social Transactions/ Social Transacting</li>
<li>Flash Activism/Instant Mobile Organizing</li>
<li>Internet CensoringÂ and Monitoring</li>
<li>Causecasting</li>
<li>Open Government/ Open SourceÂ Government</li>
<li>Leapfrogging &amp;Â Digital Divide 2.0</li>
</ul>
<p>We will also begin to more regulary share links to new developments in social media for public purpose &#8212; so if you have developmentsÂ that youbelieve are important please share them.</p>
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		<title></title>
		<link>http://think-social.org/thinksocial-awards-patientslikeme-%e2%80%9cpatients-helping-patients%e2%80%9d.htm</link>
		<comments>http://think-social.org/thinksocial-awards-patientslikeme-%e2%80%9cpatients-helping-patients%e2%80%9d.htm#comments</comments>
		<pubDate>Fri, 23 Oct 2009 21:59:36 +0000</pubDate>
		<dc:creator>Kim Chou</dc:creator>
				<category><![CDATA[Health]]></category>
		<category><![CDATA[Organization]]></category>
		<category><![CDATA[awards]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[HIV]]></category>
		<category><![CDATA[Illness]]></category>
		<category><![CDATA[Medical]]></category>
		<category><![CDATA[Research]]></category>

		<guid isPermaLink="false">http://think-social.org/?p=748</guid>
		<description><![CDATA[VOTE Name: PatientsLikeMe Nominated Category: Organization URL: http://www.patientslikeme.com Area: Social network, Health and Medicine, Research About: Founded in 2004 by three MIT engineers, PatientsLikeMe is [...]]]></description>
			<content:encoded><![CDATA[<p><img class="size-full wp-image-749 alignnone" title="Picture 11" src="http://think-social.org/wp-content/uploads/2009/10/Picture-11.png" alt="Picture 11" width="407" height="77" /></p>
<h1><a href="http://thinksocial.uservoice.com/pages/30264-thinksocial-awards-/suggestions/365227-patientslikeme-patients-helping-patients-" target="_self">VOTE</a></h1>
<p><strong>Name: </strong>PatientsLikeMe</p>
<p><strong>Nominated Category:</strong> Organization</p>
<p><strong>URL</strong>: <a href="http://www.patientslikeme.com/">http://www.patientslikeme.com</a></p>
<p><strong>Area:</strong> Social network, Health and Medicine, Research<br />
<strong><br />
About:</strong></p>
<p>Founded in 2004 by three MIT engineers, <a href="http://www.patientslikeme.com " target="_blank">PatientsLikeMe</a> is a privately funded company dedicated to helping patients with life-changing illnesses, on multiple fronts.</p>
<p><strong>Description:</strong></p>
<p>As a social networking platform, PatientsLikeMe is an online community where members can share their stories about living with diseases like ALS (Lou Gehrig&#8217;s disease), Parkinson&#8217;s and HIV/AIDs with other patients and doctors; find information on treatment, with treatment reports and evaluations; search through symptoms; and read up on research being done on diseases affecting them. PatientsLikeMe is made possible by members who volunteer their personal health histories, as well as anonymous data made available for research.</p>
<p>PatientsLikeMe has also partnered with a diverse group of doctors, pharmaceutical and medical device companies and research organizations. By sharing with these partners the anonymous treatment, symptoms and outcomes data from patients, and allowing them permission-based access to the PatientsLikeMe community, PatientsLikeMe aims to drive further research on diseases.</p>
<p>Partners include nonprofits like <a href="http://www.acceleratedcure.org/" target="_blank">Accelerated Cure Project for Multiple Schlerosis</a>, DNA research firm <a href="https://www.23andme.com/" target="_blank">23andMe</a> and academic institutions like the <a href="http://www.slis.wisc.edu/" target="_blank">University of Wisconsin&#8217;s School of Library and Information Studies</a>. And partnerships are what keep PatientsLikeMe running, financially, too: operating costs are covered by partnerships with healthcare providers that use the data for research on treatment and care.</p>
<p>The PatientsLikeMe web site is geared toward the people that need the help   the patients. <a href="http://partners.patientslikeme.com" target="_blank">(There is also a related site for industry partners)</a>.  Members create a health profile of their medical history that helps them track their illness over time. The site keeps a tally of the 45,000-and-growing patient community, breaking down the population in terms of age distribution, gender, symptoms and other categories so that visitors to the site can really find other patients like them.</p>
<p>In terms of interacting with each other, patients can learn from each in forum discussions, through private messages and profile comments. And the platform keeps evolving: This summer, PatientsLikeMe <a href="http://blog.patientslikeme.com/2009/06/03/introducing-the-patient-voice-first-up-inpatient-therapy/" target="_blank">launched a report series</a> addressing issues in each of the disease communities in the network, inspired by patients  input.</p>
<p><strong>The Basics:</strong></p>
<p><strong>WHO:</strong> PatientsLikeMe</p>
<p><strong>WHAT:</strong> An online community for patients with chronic and terminal illnesses, where people can share their stories with other patients, doctors and organizations; and data partnerships with PatientsLikeMe lead to further research on treatment and medical care.</p>
<p><strong>WHERE:</strong> US-based, members can be from all over.</p>
<p><strong>HOW</strong> to get involved:  Membership is free. Corporations, research institutions and prospective partners can find out how to work with PatientsLikeMe at the <a href="http://partners.patientslikeme.com/" target="_blank">partner site.</a> You can also follow PatientsLikeMe goings-on on their <a href="http://blog.patientslikeme.com/2009/06/03/introducing-the-patient-voice-first-up-inpatient-therapy/" target="_blank">blog</a>, <a href="http://www.facebook.com/search/?init=srp&amp;sfxp=&amp;q=patientslikeme#/PatientsLikeMe?v=info&amp;ref=search" target="_blank">Facebook</a>, <a href="http://twitter.com/patientslikeme" target="_blank">Twitter</a> and <a href="http://www.youtube.com/user/PatientsLikeMe2008" target="_blank">YouTube channel</a>.</p>
<p><strong>WHAT other people are saying: </strong></p>
<p><a href="http://www.wired.com/techbiz/people/magazine/17-10/ff_smartlist_heywood" target="_blank">WIRED article </a></p>
<p><a href="http://blog.patientslikeme.com/2009/06/15/patientslikeme-on-fox-business-live/">Fox Business Live</a></p>
<p><a href="http://www.newsweek.com/id/157540/" target="_blank">Newsweek magazine</a></p>
<div>
<p><strong>What do you think?</strong></p>
</div>
<div>
<ul>
<li><strong>Comment</strong> on this entry and tell us what you think. Who else should we be highlighting in this category?</li>
<li><strong>Share</strong> these initial selections with your network, through Twitter, Facebook etc</li>
</ul>
<p><strong>Learn more about ThinkSocial Awards <a href="../../awards">here.</a></strong></p>
<p><strong>Thanks for your support and participation.</strong></p>
</div>
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		<title>Building Cultural Engagement for Change through Media and Narrative</title>
		<link>http://think-social.org/building-cultural-engagement-for-change-through-media-and-narrative.htm</link>
		<comments>http://think-social.org/building-cultural-engagement-for-change-through-media-and-narrative.htm#comments</comments>
		<pubDate>Tue, 04 Aug 2009 20:56:53 +0000</pubDate>
		<dc:creator>thinksocial</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[activism]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[donors]]></category>
		<category><![CDATA[empathy]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[fatigue]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[impact]]></category>
		<category><![CDATA[narrative]]></category>
		<category><![CDATA[participation]]></category>
		<category><![CDATA[suffering]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[viral]]></category>

		<guid isPermaLink="false">http://think-social.org/?p=422</guid>
		<description><![CDATA[On ThinkSocial&#8217;s tour of the west coast last week, we were lucky enough to meet Lina Srivastava, a consultant who focuses on employing strategy, communication [...]]]></description>
			<content:encoded><![CDATA[<p><span style="color: #000000;">On <strong>ThinkSocial&#8217;s</strong> tour of the west coast last week, we were lucky enough to meet <a href="http://twitter.com/lksriv" target="_blank">Lina Srivastava</a>, a consultant who focuses on employing strategy, communication and media engagement to create social change.</span></p>
<div><span style="color: #000000;">Lina was kind enough to allow us to reblog an incredibly interesting article she wrote on her blog <a href="http://linasrivastava.blogspot.com/" target="_blank">Strategy for Social Change Initiatives.</a> Here it is:</span></div>
<div><span style="color: #000000;"><br />
</span></div>
<div><span style="color: #000000;">The discussions on <a href="http://linasrivastava.blogspot.com/2009/01/summary-preaching-to-converted-engaging.html">issue fatigue</a> at both on my site and ArtTribes Network, and later at <a href="http://www.socialedge.org/discussions/funding/issue-fatigue-2013-fighting-for-attention-and-funds-in-an-aware-world-1">SocialEdge</a>, prompted me to start looking at the flip side of fatigue, which in the case of social issues is engagement, participation and commitment.</p>
<p>This is also a thread I&#8217;ve been examining in the engagement frameworks I&#8217;ve been co-creating, for <a href="http://transmedia-activism.com/">Transmedia Activism</a>, which looks at how one uses cross-platform distribution of content, co-creation networks and shared authorship to engage activists toward change; and for <a href="http://modelingchange.com/">Modeling Global Change</a>, which uses design thinking, user experience and structured narrative to examine partnership, influence and stakeholder collaboration toward parallel action and systemic change.</p>
<p></span><span style="color: #000000;"> </span></div>
<div><span style="color: #000000;">The same constructs which were discussed around combating issue fatigue can be used in creating a cultural movement around an issue. In particular, building platforms that allow for (1) storytelling and communication, and (2) effecting and demonstrating impact, allow for continuous commitment to the movement. Media and narrative play significant roles in creating and building these platforms.</span></div>
<div>
<p><span style="color: #000000;">It can be difficult to develop and retain engagement using cause-related media or social media for a variety of reasons, not the least of which is the dearth of financing opportunities and access to distribution in the case of film, and the consistent effort and facility with short, quick messaging and branding required in social media. Creating a sustainable engagement platform within your existing structure takes time, creativity and dedication. But it&#8217;s also easier to disseminate information than ever before, since the internet, web and mobile technologies allow for more connectivity and access.</span></p>
<p><span style="color: #000000;">There are a few foundational questions to be asked before building a cultural movement through the use of media and storytelling. Here are the three most basic:</span></p>
<p><span style="color: #000000;">1) <span style="font-weight: bold;">Who&#8217;s the audience</span>? </span></p>
<p><span style="color: #000000;">Are you preaching to the &#8220;unconverted&#8221;&#8211; that is, are you bringing in the previously disengaged or the merely aware to a social movement to strengthen its numbers and potential? Or are you preaching to a choir of engaged and activist members?</span></p>
<p><span style="color: #000000;">The fact is that the more people are exposed to stories around a cause and the ideas behind theories of change, the more likely that change will be effected or you&#8217;ll influence the people who can help create impact. But there&#8217;s a difference in how you influence previously disengaged participants vs. active participants. The messaging and stories for the unaware need to be more basic and should be targeted toward entry and inclusion. Also, the burden of influence and persuasion is higher, while you risk that return on investment may be lower in terms of actually creating change.</span></p>
<p><span style="color: #000000;"><a href="http://www.storyofstuff.com/">The Story of Stuff</a> is an example of a viral media piece that successfully engages at the lower end of the engagement spectrum, bringing &#8220;newbies&#8221; into the discussion of consumption and climate change while also engaging more knowledgeable or activist participants. Moving further along the spectrum, the film <a href="http://www.youtube.com/watch?v=jkndVAwBf_k">Citizens at Risk</a> presents a more complicated story and presupposes deeper knowledge, yet is still successful and effective in presenting the issues.</span></p>
<p><span style="color: #000000;">2) <span style="font-weight: bold;">How will you create connection?</span> </span></p>
<p><span style="color: #000000;">How do you pull people in, wherever along the line of the engagement spectrum they sit? Creating the basis for empathy can be a challenge at times. Nick Kristof has <a href="http://select.nytimes.com/2007/05/10/opinion/10kristof.html">noted</a> that humans respond to the suffering of individuals rather than groups. This is a difficult obstacle to overcome when you&#8217;re dealing with crises or conditions that adversely affect large numbers of people, whether climate change or mass atrocities or access/rights issues. People tend to tune out. On the other hand, people respond to compelling stories and sharp narrative. </span></p>
<p><span style="color: #000000;">So there is great worth in storytelling to raise awareness and promote activism. But there is also risk in making a story a &#8220;hero&#8217;s&#8221; story and focusing on a champion, to the exclusion of the situation and the impact. In gaining and retaining attention, the use of any media (film, art, social media) needs to be sparse, consistent and targeted and, more importantly, to create a personal connection.</span></p>
<p><span style="color: #000000;"><a href="http://charitywater.org/">Charity:Water</a> (which uses viral and social media with great effectiveness) , and <a href="http://3generations.org/">3 Generations</a> (which doesn&#8217;t use social media, but houses its content only on its website and in partnership with The Hub at <a href="http://witness.org/">Witness</a>) each present interesting examples of how you can use stories to create empathy, through stories that are intensely human and deeply empathic.</span></p>
<p><span style="color: #000000;">3) <span style="font-weight: bold;">What are you trying to change?</span> </span></p>
<p><span style="color: #000000;">That is, what impact do you want to see and create?</span></p>
<p><span style="color: #000000;">It is through the loop of <span style="font-weight: bold;">Issue&#8211;&gt;Engagement&#8211;&gt;Action&#8211;&gt;Change</span> that effective cultural movements move. And media (social, journalistic or arts-based) can be used at every step of that equation.</span></p>
<p><span style="color: #000000;">To a certain extent, the question of what you want to change should really be question number 1, every time you set out to create a movement or a program or an intervention. In the two frameworks I&#8217;ve been co-creating, Transmedia Activism and Modeling Global Change, we&#8217;ve based the frameworks on the core value of putting the social change issue first. It&#8217;s important to build your platforms to both create and demonstrate impact. Institutional funders and individual donors alike would rather contribute to and participate in initiatives that make a difference and do it well.</span></p>
<p><span style="color: #000000;">If you can show your impact&#8211; whether through a powerpoint presentation, a good Facebook Causes page or Twitter campaign, or a good narrative&#8211; you&#8217;re more likely to succeed in keeping attention and obtaining resources that will sustain your efforts. The use of narrative and storytelling, whether in video, photo or text form, or through personal interactions, bolsters qualitative success metrics and impact measurement, and puts a human face on change efforts and successes. (After all, what are we working towards if not a positive shift in the way lives are led and social conditions met?) </span></p>
<p><span style="color: #000000;">Social media offers a day-to-day alternative to annual reports, press releases and grant reports in showing direct impact in a consistent, immediate way. <a href="http://twitter.com/hopephones">Hope Phones</a>, for example, has been using Twitter to good effect in the mHealth movement, showing how mobile phones contribute to assisting community health workers efforts. Using social media to present not only the issue (and not the &#8220;ask&#8221;) but for donor engagement (the &#8220;thanks&#8221;) and the impact can help maintain participation in the movement and may also keep effort and messaging anchored in the &#8220;change&#8221; part of the equation.</span></p>
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<div><span style="color: #000000;"><img class="alignnone" src="http://3.bp.blogspot.com/_Af6fxoWh5js/STTAvZw38kI/AAAAAAAAAcY/ct3fFBIrgNw/S220/Picture2.jpg" alt="" width="108" height="149" /></span></div>
<h5><span style="color: #000000;">Lina Srivastava is the Principal of Lina Srivastava Consulting, LLC, which focuses on employing strategy, communication and media engagement to create social change.</span><span style="color: #000000;"> The former Executive Director of Kids with Cameras and the past Interim Executive Director of the Association of Video and Filmmakers, she&#8217;s consulted with a wide-ranging group of organizations dedicated to social change, worked with the social networking sites <em>Art Tribes Network</em> and <em>ResistNetwork</em>, and provided support to films such as <em>Born into Brothels, The Devil Came on Horseback </em>and<em> Fire Under the Snow</em>.</span><span style="color: #000000;">Lina trained as an attorney at New York University School of Law and is based in New York.</p>
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		<title>Building a Movement in an Interconnected World: A Conversation with Jacqueline Novogratz</title>
		<link>http://think-social.org/building-a-movement-in-an-interconnected-world-a-conversation-with-jacqueline-novogratz.htm</link>
		<comments>http://think-social.org/building-a-movement-in-an-interconnected-world-a-conversation-with-jacqueline-novogratz.htm#comments</comments>
		<pubDate>Wed, 22 Jul 2009 01:06:23 +0000</pubDate>
		<dc:creator>thinksocial</dc:creator>
				<category><![CDATA[Conflict & Democracy]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Non-profit]]></category>
		<category><![CDATA[Peace Conflict & Democracy]]></category>
		<category><![CDATA[acumen]]></category>
		<category><![CDATA[digg]]></category>
		<category><![CDATA[genocide]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[india]]></category>
		<category><![CDATA[Iran]]></category>
		<category><![CDATA[iranianelections]]></category>
		<category><![CDATA[kenya]]></category>
		<category><![CDATA[nairobi]]></category>
		<category><![CDATA[pakistan]]></category>
		<category><![CDATA[platforms]]></category>
		<category><![CDATA[poverty]]></category>
		<category><![CDATA[rwanda]]></category>
		<category><![CDATA[TED]]></category>
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		<guid isPermaLink="false">http://think-social.org/?p=395</guid>
		<description><![CDATA[While there is much to be gained by listening to and engaging with the technologists, business leaders and media theorists at the white hot center [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" src="http://www.ms-ds.com/uploads/assets/images/ACU_Website_01_5gQlBe7c.jpg" alt="" width="484" height="303" /></p>
<p>While there is much to be gained by listening to and engaging with the technologists, business leaders and media theorists at the white hot center of social media innovation, there is also much to be gained from engagement with leaders from other fields who are encountering and leveraging social media in their work.  The <a href="http://think-social.org/about" target="_self">purpose</a> of <strong>ThinkSocial</strong> is in fact to connect leaders who might not otherwise be connected in order to extend the benefits of these powerful new platforms and applications for public purposes.</p>
<p><a href="http://twitter.com/jnovogratz" target="_blank">Jacqueline Novogratz</a>, the founder and CEO of the <a href="http://www.acumenfund.org/" target="_blank">Acumen Fund</a>, is certainly one leader from the field of social innovation whom I find incredibly inspiring and thought-provoking.  And, we were lucky enough to have her paired with <a href="http://en.wikipedia.org/wiki/Pat_Mitchell" target="_blank">Pat Mitchell</a> at the <a href="http://paleycenter.org" target="_blank">Paley Center for Media</a> recently for a conversation titled “Building a Movement in an Interconnected World.”</p>
<p>As you will observe from the video we&#8217;ve put together, Jacqueline uses the power of examples and personal stories to make the case for greater moral leadership and pragmatic, market-based approaches that enable people to earn their way out of poverty and improve their health.  While Jacqueline and the Acumen Fund are the first to admit that Acumen is still relatively small and has much to learn, without question its measurable impact through investments in the developing world is one of the real success stories of social enterprise and a beacon light for future endeavors.  But, Jacqueline and Acumen are beacons for more than just social enterprise.  Her stories also reveal the importance of social media to development.</p>
<p>Her stories manifest the power of social media to bring about a new global consensus for action on poverty and health &#8212; one story, one conversation, one call to action at a time.  People can now talk in spite of geographic, economic and ethnic differences.  And, with this new capability people – particularly those dedicated to development &#8212; are in fact finding tremendous insight and inspiration through their social media interactions because of these differences.</p>
<p>The distance between a social enterprise investor, a program officer, or a policy maker or citizen in the United States and a person in the slums of Kenya or India participating in an economic development or health social enterprise has never been smaller.  We can now discuss, highlight and organize around the initiatives that work.  Acumen is one such initiative and its use of social media is one such example for how this new capability is radically expanding the circle of social concern we all feel and the possibilities for acting on those concerns in mutually beneficial ways.</p>
<p>Please watch the video (4 Parts) and let us know your thoughts. What examples have you seen that further exemplify social media&#8217;s role in helping to affect social change?  Who else should we be highlighting here at ThinkSocial? Which individuals, initiatives or organizations are leading the way in their use of social media in the public interest?</p>
<p>We would love to hear from you!</p>
<p><strong>Building a Movement in an Interconnected World: A Conversation with Jacqueline Novogratz (Part 1)</strong></p>
<p>In the the first part of this talk Jacqueline discusses mainstream media&#8217;s coverage of the <a href="http://en.wikipedia.org/wiki/Rwandan_Genocide" target="_blank">Rwandan Genocide</a> in 1994 and how it <strong> </strong>compared to social media and Twitter&#8217;s role in connecting Iranian people with the rest of the world following the recent controversial elections.</p>
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<p><strong>Building a Movement in an Interconnected World: A Conversation with Jacqueline Novogratz (Part 2)</strong></p>
<p>In Part 2 of this talk Jacqueline talks about Pakistan and the opportunities to create a global community around the people who are trying to create positive and lasting change in the country.  She emphasizes how important journalists are in helping to tell stories, both internally and from the outside and how these stories have the potential to reach more people through social media channels.</p>
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<p><strong>Building a Movement in an Interconnected World: A Conversation with Jacqueline Novogratz (Part 3)</strong></p>
<p>In Part 3, Pat Mitchell asks whether we need moral leadership in social media.  Jacqueline discusses how leaders in fact have a moral obligation and need to recognize the responsibility that comes with being &#8216;connected&#8217;.  Jacqueline also talks at length about the Rwanda Genocide and how it would have been significantly different had social media been as prevalent then as it is now.</p>
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<p><a href="http://vimeo.com/5694612"></a></p>
<p><strong>Building a Movement in an Interconnected World: A Conversation with Jacqueline Novogratz (Part 4)</strong></p>
<p>In the final part of Jacqueline&#8217;s discussion with Pat Mitchell, she tells a moving story of an encounter in a Nairobi slum with Jane, a former prostitute, whose dreams of escaping poverty, of becoming a doctor and of getting married were fulfilled in an unexpected way.  She first told this story at <a href="http://www.ted.com/talks/lang/eng/jacqueline_novogratz_on_an_escape_from_poverty.html" target="_blank">TED</a>, however in this version she talks about the role of social media and how it has provided an incredible feedback mechanism, allowing individuals in the Nairobi slum to comment on and discuss her TED talk through sites such as <a href="http://digg.com" target="_blank">Digg.com</a>.</p>
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<p><a href="http://vimeo.com/5695161"></a></p>
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