<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Think Social &#187; Social innovation</title>
	<atom:link href="http://think-social.org/category/public-interest-category/social-innovation/feed" rel="self" type="application/rss+xml" />
	<link>http://think-social.org</link>
	<description>Advancing the public interest through social media</description>
	<lastBuildDate>Wed, 11 Aug 2010 18:25:40 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0.1</generator>
		<item>
		<title>What&#8217;s your #Promise? Some top tweets for the #Promise Conference</title>
		<link>http://think-social.org/whats-your-promise-some-top-tweets-for-the-promise-conference.htm</link>
		<comments>http://think-social.org/whats-your-promise-some-top-tweets-for-the-promise-conference.htm#comments</comments>
		<pubDate>Thu, 27 May 2010 14:30:04 +0000</pubDate>
		<dc:creator>thinksocial</dc:creator>
				<category><![CDATA[Art, Culture & Expression]]></category>
		<category><![CDATA[CSR]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[Human Rights]]></category>
		<category><![CDATA[News & Information]]></category>
		<category><![CDATA[Privacy & Openess]]></category>
		<category><![CDATA[Safety & Security]]></category>
		<category><![CDATA[Social innovation]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[#Promise]]></category>

		<guid isPermaLink="false">http://think-social.org/?p=1693</guid>
		<description><![CDATA[The #Promise Conference is exactly two weeks away &#8212; which means you still have time to apply for a FREE invitation to the event. The [...]]]></description>
			<content:encoded><![CDATA[<p>The <a href="http://www.thepromiseny.com">#Promise Conference</a> is exactly two weeks away &#8212; which means you still have time to apply for a FREE invitation to the event. The #Promise will explore how social and mobile media are empowering corporate citizenship to create social and evironmental change. We want you to join the conversation with ThinkSocial, <a href="http://thepromiseny.com/sponsors-and-partners/">brands like PepsiCo and GE</a>, and media platforms like TED and GOOD Inc. (plus more to be announced).</p>
<p><a href="http://thepromiseny.com/apply/">Share with us</a> what you&#8217;re doing and will #Promise to do for greater society, culture and the planet. We&#8217;ll consider your application for an invite to the conference. Here&#8217;s what people have already #Promised:</p>
<p>@goodness500</p>
<p><a href="http://think-social.org/wp-content/uploads/2010/05/@goodness500.jpg"><img class="alignleft size-full wp-image-1717" title="@goodness500" src="http://think-social.org/wp-content/uploads/2010/05/@goodness500.jpg" alt="" width="475" height="77" /></a></p>
<p>@dugger</p>
<p><a href="http://think-social.org/wp-content/uploads/2010/05/@dugger.jpg"><img class="size-full wp-image-1707 alignleft" title="@dugger" src="http://think-social.org/wp-content/uploads/2010/05/@dugger.jpg" alt="" width="475" height="74" /></a></p>
<p>@craigadam</p>
<p><a href="http://think-social.org/wp-content/uploads/2010/05/@craigadam.jpg"><img class="alignleft size-full wp-image-1714" title="@craigadam" src="http://think-social.org/wp-content/uploads/2010/05/@craigadam.jpg" alt="" width="475" height="77" /></a></p>
<p>@michelleakeith</p>
<p><a href="http://think-social.org/wp-content/uploads/2010/05/@michelleakeith.jpg"><img class="alignleft size-full wp-image-1718" title="@michelleakeith" src="http://think-social.org/wp-content/uploads/2010/05/@michelleakeith.jpg" alt="" width="475" height="76" /></a></p>
<p>@kristinwolff</p>
<p><a href="http://think-social.org/wp-content/uploads/2010/05/@kristinwolff.jpg"><img class="alignleft size-full wp-image-1715" title="@kristinwolff" src="http://think-social.org/wp-content/uploads/2010/05/@kristinwolff.jpg" alt="" width="475" height="78" /></a></p>
<p><span id="more-1693"></span></p>
<p>@IvyEyesEditing</p>
<p><a href="http://think-social.org/wp-content/uploads/2010/05/@ivyeyesediting.jpg"><img class="alignleft size-full wp-image-1708" title="@ivyeyesediting" src="http://think-social.org/wp-content/uploads/2010/05/@ivyeyesediting.jpg" alt="" width="475" height="74" /></a></p>
<p>@anthinpractice</p>
<p><a href="http://think-social.org/wp-content/uploads/2010/05/@anthinpractice.jpg"><img class="alignleft size-full wp-image-1709" title="@anthinpractice" src="http://think-social.org/wp-content/uploads/2010/05/@anthinpractice.jpg" alt="" width="475" height="77" /></a></p>
<p>@elkinssocvest</p>
<p><a href="http://think-social.org/wp-content/uploads/2010/05/@elkinsocvest.jpg"><img class="alignleft size-full wp-image-1710" title="@elkinsocvest" src="http://think-social.org/wp-content/uploads/2010/05/@elkinsocvest.jpg" alt="" width="475" height="78" /></a></p>
<p>@charles_baker</p>
<p><a href="http://think-social.org/wp-content/uploads/2010/05/@charles_baker.jpg"><img class="alignleft size-full wp-image-1711" title="@charles_baker" src="http://think-social.org/wp-content/uploads/2010/05/@charles_baker.jpg" alt="" width="475" height="75" /></a></p>
<p>@loverootsphoto</p>
<p><a href="http://think-social.org/wp-content/uploads/2010/05/@loverootsphoto.jpg"><img class="alignleft size-full wp-image-1712" title="@loverootsphoto" src="http://think-social.org/wp-content/uploads/2010/05/@loverootsphoto.jpg" alt="" width="475" height="75" /></a></p>
<p>@tallpaul101</p>
<p><a href="http://think-social.org/wp-content/uploads/2010/05/@tallpaul101.jpg"><img class="alignleft size-full wp-image-1713" title="@tallpaul101" src="http://think-social.org/wp-content/uploads/2010/05/@tallpaul101.jpg" alt="" width="475" height="71" /></a></p>
<p>@activefree</p>
<p><a href="http://think-social.org/wp-content/uploads/2010/05/@activefree.jpg"><img class="alignleft size-full wp-image-1716" title="@activefree" src="http://think-social.org/wp-content/uploads/2010/05/@activefree.jpg" alt="" width="475" height="76" /></a></p>
<p>@lindseymorse</p>
<p><a href="http://think-social.org/wp-content/uploads/2010/05/@lindseymorse.jpg"><img class="alignleft size-full wp-image-1720" title="@lindseymorse" src="http://think-social.org/wp-content/uploads/2010/05/@lindseymorse.jpg" alt="" width="475" height="75" /></a></p>
<p>Make sure to follow new #Promises live at <a href="http://www.thepromiseny.com/promises">thepromiseny.com/promises</a>. We&#8217;ll also be posting more top tweets in the days leading up to the June 10 conference.</p>
<script type="text/javascript" class="owbutton" src="http://onlywire.com/button" title="What's your #Promise? Some top tweets for the #Promise Conference" url="http://think-social.org/whats-your-promise-some-top-tweets-for-the-promise-conference.htm"></script>]]></content:encoded>
			<wfw:commentRss>http://think-social.org/whats-your-promise-some-top-tweets-for-the-promise-conference.htm/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Trends that are Shaping Social Media in the Public Interest: Social Alignment / Social Aligning</title>
		<link>http://think-social.org/trends-that-are-shaping-social-media-in-the-public-interest-social-alignment-social-aligning.htm</link>
		<comments>http://think-social.org/trends-that-are-shaping-social-media-in-the-public-interest-social-alignment-social-aligning.htm#comments</comments>
		<pubDate>Tue, 22 Dec 2009 13:42:52 +0000</pubDate>
		<dc:creator>Kim Chou</dc:creator>
				<category><![CDATA[Social innovation]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Blueprints]]></category>
		<category><![CDATA[think social]]></category>

		<guid isPermaLink="false">http://think-social.org/?p=1264</guid>
		<description><![CDATA[Social aligning occurs when institutions engage with their constituents, consumers or other important stakeholders through social media to identify and take collective action on shared [...]]]></description>
			<content:encoded><![CDATA[<p>Social aligning occurs when institutions engage with their constituents, consumers or other important stakeholders through social media to identify and take collective action on shared goals   often goals with a public purpose. Governments are increasingly using social media to engage citizens in policy development and planning. Companies are using social media to listen to customers, communicate in more personalized ways, and designing pro-social campaigns that activate customer communities to work with the company to make a difference.  The byproducts of social aligning for companies and governments include greater brand reach and identification, increased product purchases, and higher levels of political support. The net-native generation of so-called Millenials increasingly expect companies to communicate with them via social media, and to have clear social benefit initiatives that demonstrate the companies&#8217; corporate social responsibility.</p>
<p>Check out examples after the jump.</p>
<p><span id="more-1264"></span></p>
<p>Examples include:</p>
<p style="text-align: center;"><a href="http://think-social.org/wp-content/uploads/2010/03/social-vibe.jpg"><img class="aligncenter size-large wp-image-1265" title="social vibe" src="http://think-social.org/wp-content/uploads/2010/03/social-vibe-1024x639.jpg" alt="" width="614" height="383" /></a></p>
<ul>
<li><a href="http://www.socialvibe.com/">SocialVibe</a> helps corporations translate their brand-marketing budgets into charitable contributions, directing the money toward branded activities that consumers can do on SocialVibe.com, blog platforms and social networks. The donated money is then distributed to SocialVibe&#8217;s 40-plus charity partners <strong> </strong>dollars that would have been spent anyway, but now with a connection to social good, and without any need for monetary commitment from consumers partaking in the free activities.</li>
</ul>
<ul>
<li>Since 2007, <a href="http://earth.google.com/outreach/tutorials.html" target="_blank">Google Earth Outreach</a> has awarded grants to non-profits and public benefit organizations, enabling them to use Google Earth &amp; Maps tools to better illustrate their causes. The Outreach suite of tools includes a gadget that helps a user create layers of placemarks using Google Docs, and another that lets users embed Google Earth KML map files directly in their blogs or web sites. The Outreach program site links to third-party resources as well, including free software for using geo-tagged photos in Google Earth. And Google even encourages organizations to <a href="http://earth.google.com/outreach/grants.html" target="_blank">apply for other companies  grants</a> for satellite imagery and other similar products.</li>
</ul>
<ul>
<li> Media sites are jumping on the philanthropy trend, too. The Daily Beast, veteran journalist Tina Brown s curated news-politics-culture-and-the-kitchen-sink site, launched a new section this fall in collaboration with <a href="http://www.globalphilanthropygroup.com/" target="_blank">Global Philanthropy Group</a>. Dubbed  Giving Beast,  this part of the site hosts articles, videos and photo galleries highlighting causes, with links at the end of each feature that take readers to cause web sites. Uber-aggregator Huffington Post had just launched its own socially conscious section, HuffPost Impact, in a partnership with Causecast.org the week before Giving Beast. Like the Beast&#8217;s new section, HuffPost Impact features stories on causes, often with a call to action and links to ways readers can help; you can also rate and vote on aspects of stories, such as who in the &#8220;11 Twitter Activists You Should be Following&#8221; gallery is &#8220;tweeting the truth.</li>
</ul>
<ul>
<li>Retail giant Target gives 5% of what it makes, or about $3 million a week, to charity. For two weeks this past May, Target recruited Facebook users to help the corporation decide which ten charities would receive the &#8220;Bullseye Gives&#8221; funds and what percentage of the money the selected charities would receive.</li>
</ul>
<p style="text-align: center;"><a href="http://think-social.org/wp-content/uploads/2010/03/goodness-5001.jpg"><img class="aligncenter size-large wp-image-1267" title="goodness 500" src="http://think-social.org/wp-content/uploads/2010/03/goodness-5001-1024x481.jpg" alt="" width="614" height="289" /></a></p>
<ul>
<li>Goodness500.org is an attempt to rank companies based on corporate social responsibility. Think of <a href="http://www.goodness500.org/" target="_blank">Goodness500.org</a> as an alternative, socially motivated Fortune 500 rankings set: Goodness500.org&#8217;s free, accessible-to-anyone database helps consumers learn which companies have the best policies towards LGBT employees, for example, or which companies employ the highest percentage of female executives, or use renewable energy sources.</li>
</ul>
<h3>Read the full Social Media Blueprints report and learn about the other trends that are shaping the use of social media in the public interest:  <a href="../../awards/blueprints" target="_blank">Social Media Blueprints 1.0</a></h3>
<script type="text/javascript" class="owbutton" src="http://onlywire.com/button" title="Trends that are Shaping Social Media in the Public Interest: Social Alignment / Social Aligning" url="http://think-social.org/trends-that-are-shaping-social-media-in-the-public-interest-social-alignment-social-aligning.htm"></script>]]></content:encoded>
			<wfw:commentRss>http://think-social.org/trends-that-are-shaping-social-media-in-the-public-interest-social-alignment-social-aligning.htm/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>ThinkSocial Awards: Social Entrepreneur API &#8220;Connecting social entrepreneurs with funders&#8221;</title>
		<link>http://think-social.org/thinksocial-awards-social-entrepreneur-api-connecting-social-entrepreneurs-with-funders.htm</link>
		<comments>http://think-social.org/thinksocial-awards-social-entrepreneur-api-connecting-social-entrepreneurs-with-funders.htm#comments</comments>
		<pubDate>Fri, 23 Oct 2009 17:03:29 +0000</pubDate>
		<dc:creator>Kim Chou</dc:creator>
				<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[Non-profit]]></category>
		<category><![CDATA[Social innovation]]></category>
		<category><![CDATA[awards]]></category>
		<category><![CDATA[actions]]></category>
		<category><![CDATA[Activists]]></category>
		<category><![CDATA[API]]></category>
		<category><![CDATA[Entreprenuers]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[funding]]></category>
		<category><![CDATA[Ideablob]]></category>
		<category><![CDATA[Poptech]]></category>
		<category><![CDATA[Skoll]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://think-social.org/?p=730</guid>
		<description><![CDATA[VOTE Name: Social Entrepreneur API (&#38; Social Actions) Nominated Category: Collaboration URL: http://www.socialentrepreneurapi.org Area: Non-profit, Tool/platform About: Created by the folks behind Social Actions, the [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" src="http://www.socialactions.com/images/socialactions-logo.gif" alt="" width="355" height="75" /></p>
<h1><a href="http://thinksocial.uservoice.com/pages/30264-thinksocial-awards-/suggestions/363044-social-entrepreneur-api-connecting-social-entrepreneurs-with-funders-?ref=title" target="_self">VOTE</a></h1>
<p><strong>Name:</strong> Social Entrepreneur API (&amp; Social Actions)<strong><br />
</strong></p>
<p><strong>Nominated Category:</strong> Collaboration</p>
<p><strong>URL:</strong> <a href="http://www.socialentrepreneurapi.org/">http://www.socialentrepreneurapi.org</a><strong><br />
</strong></p>
<p><strong>Area:</strong> Non-profit, Tool/platform</p>
<p><strong>About:</strong></p>
<p>Created by the folks behind <a href="http://www.socialactions.com/changents" target="_blank">Social Actions</a>, the Social Entrepreneur API is an open database of information about social entrepreneurs who have received recognition (in the form of fellowships and awards) from social enterprise funders.</p>
<p><strong>Description:</strong></p>
<p>As a tool, the Social Entrepreneur API makes it easy for social entrepreneurs to link up with potential funders and funding &#8212; as well as other entrepreneurs and activists, philanthropists and press.</p>
<p>Multiple fellowship and award programs have so far made available information about the entrepreneurs they support. Users of the Social Entrepreneur API dataset can search based on keyword, location, cause area and other classifiers. Any one can search the dataset, or use the information to build social-media applications and search engines hosted on their own web sites.</p>
<p>One example? According to the creators of the API, &#8220;<a href="http://www.socialedge.org/">Social Edge</a>, a program of the Skoll Foundation, will be one of the first organizations to make use of the Social Entrepreneur API in the form of a search engine on its site.&#8221;</p>
<p>And of course, in the creation of an API meant to fuel more social entrepreneur activity, Social Actions used social media to bring it all together. Award program partners, including <a href="http://www.skollfoundation.org/" target="_blank">Skoll</a> and <a href="http://www.poptech.org/" target="_blank">PopTech</a> and <a href="http://www.ideablob.com/" target="_blank">ideablob</a>, were attracted and communicated with each other via Twitter; Social Actions held regular discussions by way of Google groups; and news about the project spread via their blog, <a href="http://www.facebook.com/socialactions" target="_blank">Facebook</a> and <a href="http://twitter.com/socialactions" target="_blank">Twitter</a>.</p>
<p><strong>The Basics:</strong></p>
<p><strong>WHO:</strong> Social Entrepreneur API &amp; Social Actions</p>
<p><strong>WHAT:</strong> A database that enables funders to find social entrepreneurs, and vice versa.</p>
<p><strong>WHERE:</strong> All over.</p>
<p><strong>HOW</strong> to get involved: Check out the <a href="http://socialactions.org">site</a> &#8212; and if you&#8217;re a particularly affluent individual or philanthropist, give!</p>
<p><strong>What other people are saying:</strong></p>
<p><a href="http://ow.ly/o0g0" target="_blank">SocialBrite write-up</a></p>
<p><a href="http://www.alliancemagazine.org/node/2675" target="_blank">Alliance magazine</a></p>
<p><a href="http://thephilanthropicfamily.com/2009/09/03/find-a-social-entrepreneur/" target="_blank">The Philanthropic Family write-up</a></p>
<p><a href="http://www.netsquared.org/blog/susantenby/notes-socap09-thoughts-microdonations-crowdsourcing-radical-collaborations-and-mobile-tech%3Cbr%20/%3E" target="_blank">NetSquared</a></p>
<p><a href="http://fastforwardfund.blogspot.com/2009/09/building-pipeline-of-next-gen-social.html" target="_blank">Fast Forward Fund mention</a></p>
<div>
<p><strong>What do you think?</strong></div>
<div>
<ul>
<li><strong>Comment</strong> on this entry and tell us what you think. Who else should we be highlighting in this category?</li>
<li><strong>Share</strong> these initial selections with your network, through Twitter, Facebook etc</li>
</ul>
<p><strong>Learn more about ThinkSocial Awards <a href="../../awards">here.</a></strong></p>
<p><strong>Thanks for your support and participation.</strong></div>
<script type="text/javascript" class="owbutton" src="http://onlywire.com/button" title="ThinkSocial Awards: Social Entrepreneur API "Connecting social entrepreneurs with funders"" url="http://think-social.org/thinksocial-awards-social-entrepreneur-api-connecting-social-entrepreneurs-with-funders.htm"></script>]]></content:encoded>
			<wfw:commentRss>http://think-social.org/thinksocial-awards-social-entrepreneur-api-connecting-social-entrepreneurs-with-funders.htm/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>ThinkSocial Awards: Social Entrepreneur API &quot;Connecting social entrepreneurs with funders&quot;</title>
		<link>http://think-social.org/thinksocial-awards-social-entrepreneur-api-connecting-social-entrepreneurs-with-funders-2.htm</link>
		<comments>http://think-social.org/thinksocial-awards-social-entrepreneur-api-connecting-social-entrepreneurs-with-funders-2.htm#comments</comments>
		<pubDate>Fri, 23 Oct 2009 17:03:29 +0000</pubDate>
		<dc:creator>Kim Chou</dc:creator>
				<category><![CDATA[Non-profit]]></category>
		<category><![CDATA[Social innovation]]></category>
		<category><![CDATA[awards]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[actions]]></category>
		<category><![CDATA[Activists]]></category>
		<category><![CDATA[API]]></category>
		<category><![CDATA[Entreprenuers]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[funding]]></category>
		<category><![CDATA[Ideablob]]></category>
		<category><![CDATA[Poptech]]></category>
		<category><![CDATA[Skoll]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://think-social.org/?p=730</guid>
		<description><![CDATA[VOTE Name: Social Entrepreneur API (&#38; Social Actions) Nominated Category: Collaboration URL: http://www.socialentrepreneurapi.org Area: Non-profit, Tool/platform About: Created by the folks behind Social Actions, the [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" src="http://www.socialactions.com/images/socialactions-logo.gif" alt="" width="355" height="75" /></p>
<h1><a href="http://thinksocial.uservoice.com/pages/30264-thinksocial-awards-/suggestions/363044-social-entrepreneur-api-connecting-social-entrepreneurs-with-funders-?ref=title" target="_self">VOTE</a></h1>
<p><strong>Name:</strong> Social Entrepreneur API (&amp; Social Actions)<strong><br />
</strong></p>
<p><strong>Nominated Category:</strong> Collaboration</p>
<p><strong>URL:</strong> <a href="http://www.socialentrepreneurapi.org/">http://www.socialentrepreneurapi.org</a><strong><br />
</strong></p>
<p><strong>Area:</strong> Non-profit, Tool/platform</p>
<p><strong>About:</strong></p>
<p>Created by the folks behind <a href="http://www.socialactions.com/changents" target="_blank">Social Actions</a>, the Social Entrepreneur API is an open database of information about social entrepreneurs who have received recognition (in the form of fellowships and awards) from social enterprise funders.</p>
<p><strong>Description:</strong></p>
<p>As a tool, the Social Entrepreneur API makes it easy for social entrepreneurs to link up with potential funders and funding &#8212; as well as other entrepreneurs and activists, philanthropists and press.</p>
<p>Multiple fellowship and award programs have so far made available information about the entrepreneurs they support. Users of the Social Entrepreneur API dataset can search based on keyword, location, cause area and other classifiers. Any one can search the dataset, or use the information to build social-media applications and search engines hosted on their own web sites.</p>
<p>One example? According to the creators of the API, &#8220;<a href="http://www.socialedge.org/">Social Edge</a>, a program of the Skoll Foundation, will be one of the first organizations to make use of the Social Entrepreneur API in the form of a search engine on its site.&#8221;</p>
<p>And of course, in the creation of an API meant to fuel more social entrepreneur activity, Social Actions used social media to bring it all together. Award program partners, including <a href="http://www.skollfoundation.org/" target="_blank">Skoll</a> and <a href="http://www.poptech.org/" target="_blank">PopTech</a> and <a href="http://www.ideablob.com/" target="_blank">ideablob</a>, were attracted and communicated with each other via Twitter; Social Actions held regular discussions by way of Google groups; and news about the project spread via their blog, <a href="http://www.facebook.com/socialactions" target="_blank">Facebook</a> and <a href="http://twitter.com/socialactions" target="_blank">Twitter</a>.</p>
<p><strong>The Basics:</strong></p>
<p><strong>WHO:</strong> Social Entrepreneur API &amp; Social Actions</p>
<p><strong>WHAT:</strong> A database that enables funders to find social entrepreneurs, and vice versa.</p>
<p><strong>WHERE:</strong> All over.</p>
<p><strong>HOW</strong> to get involved: Check out the <a href="http://socialactions.org">site</a> &#8212; and if you&#8217;re a particularly affluent individual or philanthropist, give!</p>
<p><strong>What other people are saying:</strong></p>
<p><a href="http://ow.ly/o0g0" target="_blank">SocialBrite write-up</a></p>
<p><a href="http://www.alliancemagazine.org/node/2675" target="_blank">Alliance magazine</a></p>
<p><a href="http://thephilanthropicfamily.com/2009/09/03/find-a-social-entrepreneur/" target="_blank">The Philanthropic Family write-up</a></p>
<p><a href="http://www.netsquared.org/blog/susantenby/notes-socap09-thoughts-microdonations-crowdsourcing-radical-collaborations-and-mobile-tech%3Cbr%20/%3E" target="_blank">NetSquared</a></p>
<p><a href="http://fastforwardfund.blogspot.com/2009/09/building-pipeline-of-next-gen-social.html" target="_blank">Fast Forward Fund mention</a></p>
<div>
<p><strong>What do you think?</strong></div>
<div>
<ul>
<li><strong>Comment</strong> on this entry and tell us what you think. Who else should we be highlighting in this category?</li>
<li><strong>Share</strong> these initial selections with your network, through Twitter, Facebook etc</li>
</ul>
<p><strong>Learn more about ThinkSocial Awards <a href="../../awards">here.</a></strong></p>
<p><strong>Thanks for your support and participation.</strong></div>
<script type="text/javascript" class="owbutton" src="http://onlywire.com/button" title="ThinkSocial Awards: Social Entrepreneur API &quot;Connecting social entrepreneurs with funders&quot;" url="http://think-social.org/thinksocial-awards-social-entrepreneur-api-connecting-social-entrepreneurs-with-funders-2.htm"></script>]]></content:encoded>
			<wfw:commentRss>http://think-social.org/thinksocial-awards-social-entrepreneur-api-connecting-social-entrepreneurs-with-funders-2.htm/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title></title>
		<link>http://think-social.org/thinksocial-awards-goodness500-org-%e2%80%9ctalking-about-responsibility-where-others-talk-about-profit%e2%80%9d.htm</link>
		<comments>http://think-social.org/thinksocial-awards-goodness500-org-%e2%80%9ctalking-about-responsibility-where-others-talk-about-profit%e2%80%9d.htm#comments</comments>
		<pubDate>Thu, 22 Oct 2009 14:39:21 +0000</pubDate>
		<dc:creator>Kim Chou</dc:creator>
				<category><![CDATA[CSR]]></category>
		<category><![CDATA[Organization]]></category>
		<category><![CDATA[Social innovation]]></category>
		<category><![CDATA[awards]]></category>
		<category><![CDATA[algorithm]]></category>
		<category><![CDATA[database]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Fortune500]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[policies]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://think-social.org/?p=686</guid>
		<description><![CDATA[VOTE Name: Goodness500.org Nominated Category: Organization URL: http://www.goodness500.org Area: Social responsibility About: Think of Goodness500.org as an alternative, socially motivated Fortune 500: Founded by Michael [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" src="http://goodness500.org/images/cat-bg.jpg" alt="" width="333" height="200" /></p>
<h1><a href="http://thinksocial.uservoice.com/pages/30264-thinksocial-awards-/suggestions/363453-goodness500-org-talking-about-responsibility-where-others-talk-about-profit-?ref=title" target="_self">VOTE</a></h1>
<p><strong>Name:</strong> Goodness500.org</p>
<p><strong>Nominated Category:</strong> Organization</p>
<p><strong>URL:</strong> <a href="http://www.goodness500.org/" target="_blank">http://www.goodness500.org</a></p>
<p><strong>Area:</strong> Social responsibility</p>
<p><strong> About:</strong></p>
<p>Think of <a href="http://www.goodness500.org" target="_blank">Goodness500.org</a> as an alternative, socially motivated Fortune 500: Founded by Michael Mossoba, the social enterprise ranks the largest companies in the world based on corporate social responsibility.</p>
<p><strong>Description:</strong></p>
<p>Goodness500.org’s free, accessible-to-anyone database helps consumers learn which companies have the best policies towards LGBT employees, for example, or which companies employ the highest percentage of female executives, or use renewable energy sources.</p>
<p>Goodness500.org provides this service with a fresh, rather tongue-in-cheek mentality. (To begin with, the main image on the Goodness500.org home page is it’s icon of sorts: a giant kitten’s head peeking out of a suit.) What the organization addresses could be seen as serious stuff – how “good” the world’s largest companies are – but they keep it fun by packaging the data in “beautiful user interfaces and avoiding complex jargon,” as the web site says. Goodness500.org also describes its approach as “more MTV than WSJ” – and presenting this information in an attractive, easy-to digest format may be the smartest way to get more people to look at (and actually understand) it.</p>
<p>The rankings grade the companies in three categories: charity (a measure of how much cash donated and what percentage of profit), equality (diversity of executives and policy score) and environment (toxicity produced and toxicity released). This data is generated by evaluating information from company websites, nonprofit reports and government information, punched into a special Goodness500.org algorithm—and Goodness500.org encourages people to email in and suggest additional sources or corrections.</p>
<p>In the end, the goal is to get companies to disclose more information and to encourage companies to be more socially responsible; Goodness500.org aims to bring “more diverse stakeholders” (not just the crunchy, “green” consumers or the affluent consumers) into the conversation about just what is corporate social responsibility.</p>
<p>On the Goodness500.org web site — which does indeed have a very simple, sleek design — there are links at the top to “blog goodness,” “<a href="http://www.facebook.com/Goodness500" target="_blank">Facebook goodness</a>” and “<a href="http://twitter.com/creativemichael" target="_blank">Twitter goodness</a>.” There’s also space where you can type in your email address and join the organization’s action network, by way of receiving its e-newsletters.</p>
<p>Goodness500’s first tweet, in May of this year, asked “How many tweets does it take to change the world? Let’s find out. <a href="http://goodness500.org/" target="_blank">http://goodness500.org/</a>.” Since then, the organization claims to have built one of the most influential <a href="http://wefollow.com/twitter/csr" target="_blank">Twitter accounts about corporate social responsibility.</a></p>
<p><strong> The Basics:</strong></p>
<p><strong>WHO:</strong> Goodness500.org</p>
<p><strong>WHAT</strong>: A social enterprise that ranks the world’s largest companies based on social responsibility.</p>
<p><strong>WHERE</strong>: Worldwide.</p>
<p><strong>HOW</strong> to get involved: Check up on Goodness500.org by joining its “action network,” following on <a href="creativemichael" target="_blank">Twitter</a> or Facebook. Read through the rankings – because, come on, we’re all consumers – at Goodness500.org.</p>
<p><strong>What other people are saying: </strong></p>
<p><a href="http://adage.com/goodworks/post?article_id=138752" target="_blank">Ad Age </a></p>
<p><a href="http://mashable.com/2009/09/06/socially-responsible-shopping/" target="_blank">Mashable</a></p>
<p><a href="http://www.fastcompany.com/blog/chris-jarvis/innovative-thinking-corporate-volunteering/51-great-sites-corporate-social-respons" target="_blank">Fast Company</a></p>
<p><a href="http://www.csrdigest.com/2009/08/who-are-the-best-500-corporations/" target="_blank">CSR Digest</a></p>
<div>
<p><strong>What do you think?</strong></div>
<div>
<ul>
<li><strong>Comment</strong> on this entry and tell us what you think. Who else should we be highlighting in this category?</li>
<li><strong>Share</strong> these initial selections with your network, through Twitter, Facebook etc</li>
</ul>
<p><strong>Learn more about ThinkSocial Awards <a href="../../awards">here.</a></strong></p>
<p><strong>Thanks for your support and participation.</strong></div>
<script type="text/javascript" class="owbutton" src="http://onlywire.com/button" title="ThinkSocial Awards: Goodness500.org “Talking about responsibility, where others talk about profit”" url="http://think-social.org/thinksocial-awards-goodness500-org-%e2%80%9ctalking-about-responsibility-where-others-talk-about-profit%e2%80%9d.htm"></script>]]></content:encoded>
			<wfw:commentRss>http://think-social.org/thinksocial-awards-goodness500-org-%e2%80%9ctalking-about-responsibility-where-others-talk-about-profit%e2%80%9d.htm/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
